Luxe Hair Extensions – Everything you need to know in one place!

Over the past few weeks, we’ve seen huge interest in Luxe Hair Extensions and with it, a lot of questions.

That’s exactly why we wanted to bring everything together in one place: to explain what makes this line different and show you why Luxe is already becoming the new benchmark in professional hair extensions.

If you’re considering working with Luxe, or simply want to know whether it’s the right fit for your salon, this email is for you. And as always, our team is here to help, advise and guide you at every step.

What are Luxe Hair Extensions?

Luxe Hair Extensions by Viola are our most advanced and exclusive range to date.

They were created for professionals who expect absolute consistency, longevity and flawless results.

This is not a replacement for the Viola range you already know and trust.

Luxe is a new, ultra-premium tier, designed for stylists working with clients who expect nothing but the best.

Why everyone is talking about Luxe?

• Supported by science

Every Luxe batch is examined under a microscope. We analyse cuticle direction, alignment and structure.

• Precision selection

Only the top 10% of global hair stock meets our Luxe criteria. Each bundle is hand-selected and minimally processed to preserve maximum integrity.

• Curated availability

Luxe offers fewer shades and lengths by design, ensuring consistent quality, reliable performance and peace of mind for your salon.

Within this curated selection, Luxe also introduces shades that are not available in our Professional range.

• Trade-exclusive access

Luxe Hair Extensions are available only to qualified professionals, protecting both your work and your reputation.

Professional vs. Luxe

Professional Hair Extensions – your trusted, versatile range for everyday professional use.

Luxe Hair Extensions – an elite line for salons and clients with higher expectations, including access to exclusive shades.

Luxe Colour Ring – set to release later this year, including all colours from our Luxe range. Please note that shades may vary slightly between ranges, and we’re looking forward to introducing these updates.

Two lines. One brand. One shared commitment to quality.

Interested in Luxe? Let’s talk

If you’re curious about availability, shades, lengths or whether Luxe is right for your salon, we’d love to hear from you.

Our team is always happy to answer your questions, talk you through the range and support you with your order.

Explore Luxe Hair Extensions & apply for trade access.

Welcome to #TheNextStandard

Luxe Hair Extensions are not just a new product – they’re a new way of thinking about quality, consistency and professionalism.

Thank you for being part of this next chapter with us.

We’re here whenever you need us.

The Viola Hair Extensions Team