What Are Luxe Hair Extensions? Quality Standards for Professional Stylists

In professional hair extensions, quality has always mattered — but today, consistency, predictability and trust matter more than ever. That’s why Viola Hair Extensions introduces Luxe Hair Extensions: a new, trade-exclusive line created for professionals who work with clients seeking an ultra-refined, highly controlled hair solution.

Luxe does not replace the existing Viola Professional range. Instead, it expands it — offering stylists a specialist option designed for situations where elite selection, scientific validation and limited availability are key.

What Are Luxe Hair Extensions?

Luxe Hair Extensions is an ultra-premium, trade-only line, developed exclusively for trained extension specialists. Every bundle is carefully selected and assessed to meet strict performance criteria, ensuring reliability and consistency across services.

Luxe was created for professionals who value precision over variety and want complete confidence in the hair they apply — especially in high-end or repeat-service salon environments.

Luxe Hair Extensions – a new era in professional hair extensions. Precision-crafted, scientifically validated, and available only to qualified extensionists.

How Luxe Fits into the Viola Hair Extensions Portfolio

Viola Hair Extensions has long been recognised for its Professional range — a trusted, versatile collection offering excellent quality, a wide shade selection and flexibility for a broad client base.

Luxe sits alongside this range as a more specialised alternative.

• Viola Hair Extensions – Professional
  High-quality, versatile hair extensions designed for everyday professional use and diverse client needs.
• Luxe Hair Extensions by Viola
  A curated, ultra-selective line for professionals who prioritise uniformity, controlled sourcing and science-led validation.

Both lines share the same commitment to quality — they simply serve different professional requirements.

What Makes Luxe Different

Luxe is not about doing “more”, but about doing things with greater control and intention.

Each Luxe bundle undergoes a triple-stage selection process, during which the hair is examined under a microscope to assess:

• cuticle alignment
• strand structure
• moisture balance
• overall integrity

Only hair that meets these exacting standards — approximately the top 10% of global supply — is approved for Luxe.

This level of selection allows stylists to achieve predictable results, particularly when consistency across multiple clients or services is essential.

The Science Behind Luxe Hair Extensions

Unlike traditional selection methods based solely on visual assessment, Luxe incorporates scientific testing as a core part of its approval process.

Microscopic analysis helps confirm that each batch will:

• behave consistently during wear
• maintain smoothness over time
• resist premature tangling or texture changes

This approach supports stylists in delivering reliable, long-lasting results — especially in premium salon settings where performance matters as much as appearance.

Minimal Processing, Maximum Integrity

A key principle behind Luxe Hair Extensions is minimal processing.

By leaving the hair as natural and intact as possible, Luxe preserves the hair’s keratin structure, supporting:

• longer lifespan
• stable cuticle behaviour
• consistent styling performance

This does not make Luxe “better” than the Professional range — it makes it more specialised, designed for professionals who prefer a smaller, tightly controlled selection over broader choice.

Trade-Exclusive Access and Professional Protection

Luxe Hair Extensions are available strictly to trained and certified professionals.

This controlled access helps to:

• protect professional services and pricing
• ensure correct application and maintenance
• maintain consistent product standards

By limiting availability, Luxe remains a professional tool — not a retail product — helping stylists avoid competing with non-professional users.

Application Methods Available in the Luxe Line

The Luxe range currently focuses on two advanced application systems, selected for their reliability and salon efficiency:

• Luxe Tape In Hair Extensions
• Luxe Nano Ring Hair Extensions

Both methods are designed to integrate seamlessly into professional workflows, offering flexibility while maintaining the structural integrity of the hair.

Who Is Luxe Designed For?

Luxe Hair Extensions is ideal for:

• experienced extension specialists
• premium salons and boutique studios
• clients who prioritise longevity and consistency
• professionals who prefer curated selection over extensive range

If your clients value refinement, reliability and long-term performance, Luxe offers an additional option within the Viola portfolio to meet those expectations.

Luxe Hair Extensions is not about replacing what already works — it’s about raising the benchmark for what professional hair extensions can be.

By combining scientific validation, ultra-selective sourcing and trade-exclusive access, Luxe introduces a new standard for professionals who choose precision, consistency and control.

Welcome to #TheNextStandard — a new chapter in professional hair, created for expert hands.